Any person from the industry will tell you that tracking is of paramount importance. Google analytics does a good job at tracking if you ask me. Nothing else is really required. Now I’ll tell you where I fucked up.
My google account was based on Dubai time where as my offer provider’s account was based in US time. The mismatch of time zone might look like a small issue at first. I was mistaken myself. The time zone difference makes it impossible to have reports that are true. It becomes really hard to understand what exactly happened unless you follow the stats hour by hour.
I have to make a new adwords account in US $ currency and US time. To make sure that shit like this does not go down again. Make sure all your tracking platforms are on the same time zone.